The Moony brand represents an open monetary protocol designed as a digital public good. These guidelines ensure consistent, accurate representation across all contexts.
About the Mark
The Name
The name Moony blends two ideas: moon and money. It draws from the playful, aspirational language of internet culture, where assets are said to “go to the moon,” while also pointing directly to Moony’s function as a new form of digital money.The name is intentionally simple, memorable, and shareable. Its memetic resonance makes it easy to adopt in conversation, while its grounding in principled, open value infrastructure signals credibility and long-term vision. Moony is as much a cultural asset as it is a technical one.
The Symbol
Moony can be represented using the Unicode character ⍜ (U+235C “APL Functional Symbol Circle Underbar”) to indicate quantities, similar to how the $ symbol denotes U.S. dollars.
Visual Meaning
The central form evokes a moon rising above a horizon, an allusion to Moony’s namesake and potential growth. The horizontal line grounds the symbol, suggesting stability and foundational integrity, while the ascending circle implies growth and open-ended potential.When rotated, the icon resembles a “1” and “0,” subtly invoking binary code. This visual echo underscores Moony’s digital origin and inherent use as digital money.
Color Palette
Primary Gradient
Gradient
#D8C5FD → #FFF2D9
Lavender
#D8C5FD
Warm Cream
#FFF2D9
System Colors
Primary
#502792
Light
#E7D9FD
Black
#1A1A1A
White
#FFFFFF
Icon Mark
Coming soon
Gradient
Coming soon
Black
Coming soon
White
Logo Mark
Usage Guidelines
The Moony brand is designed to be used openly by the ecosystem. No permission is required to reference, build with, or display the Moony name and visual assets, provided the use is consistent with these guidelines. This reflects the same permissionless ethos as the protocol itself: open by default, enforceable only when necessary.
Permitted Use
- Factual references to the Moony protocol in educational, journalistic, or technical contexts
- Integration partners and ecosystem participants displaying Moony branding alongside their own, provided it accurately represents the relationship
- Community-created content that uses Moony brand assets without implying official endorsement
- Developers and builders referencing Moony in applications, interfaces, and documentation
Restrictions
- Do not use the Moony name or brand assets to imply official partnership, endorsement, or affiliation without authorization
- Do not use Moony branding in connection with financial promotions, investment solicitations, or price-related claims
- Do not alter the logo proportions, colors, or orientation
- Do not combine Moony brand assets with other logos or marks in a way that suggests a merged identity
- Do not use the Moony name for derivative projects in a way that could cause confusion with the Moony protocol
Attribution
When referencing the protocol, use “Moony” or “Moony protocol.” The digital asset is referred to as “MNY.” Moony Labs LLC is the entity that deployed the protocol and may be referenced for attribution purposes.Trademark
Moony™ is a trademark. The trademark exists to protect the ecosystem, not to restrict it. Its purpose is to prevent misrepresentation, fraud, or confusion, not to gatekeep legitimate use. Anyone building with or referencing Moony in good faith, consistent with these guidelines, is free to do so without seeking permission.
For branding inquiries or to request assets, contact Moony Labs at contact@moonylabs.com.