These guidelines establish the visual identity of the Moony protocol and ensure consistent representation across all contexts.
The Name
The name Moony combines moon and money, drawing from the aspirational language of internet culture while pointing directly to its function as a digital currency. It is intentionally memetic, designed to be simple, memorable, and shareable across diverse audiences and contexts. This accessibility is grounded by a brand and protocol design rooted in credible public good infrastructure.
The Symbol
The Moony symbol is the Unicode character ⍜ (U+235C, APL Functional Symbol Circle Underbar).The central form evokes a moon rising above a horizon, a direct reference to the Moony name. The horizontal line anchors the mark, while the ascending circle conveys aspiration and forward momentum.When rotated, the icon resembles a “1” and “0,” subtly invoking binary code. This visual echo underscores Moony’s digital origin and its function as digital money.
Icon Mark
Logo Mark
Color Palette
Primary Gradient
Gradient
#D8C5FD → #FFF2D9
Lavender
#D8C5FD
Warm Cream
#FFF2D9
System Colors
Primary
#502792
Light
#E7D9FD
Black / White
#1A1A1A / #FFFFFF
Usage Guidelines
The Moony name, symbol, and visual assets are available for use by anyone building on, integrating with, or referencing the protocol. No permission is required. Developers, creators, merchants, and community members are encouraged to use these assets in their own applications, content, and documentation.Moony is a trademark of Moony Labs, LLC. The trademark exists to protect the network and its participants from misrepresentation or confusion, not to restrict legitimate use. If you’re building in good faith, build freely.
For inquiries, contact Moony Labs at contact@moonylabs.com.